Terms of Service

These Terms of Service (“Terms”) govern your use of the Contour mobile app (the “App”) and www.contourplan.com (the “Site”), together the “Service”, operated by Vivid Walks Ltd, trading as Contour (“we”, “us”, “our”).

By creating an account, starting a subscription or otherwise using the Service, you agree to these Terms. If you do not agree, please do not use the Service.


1. Who we are and how to contact us

These Terms work alongside our Privacy Policy, which explains how we handle your personal data. By using the Service you also agree to that policy.


2. Eligibility

You must be at least 18 years old to use the Service. By using it, you confirm that you meet this requirement and that the information you give us is accurate.


3. The Service

Contour provides guided face yoga and gua sha sessions, personalised routines, progress tracking and related wellness content. Features may include a guided face scan, personalised plans generated from your onboarding answers, and streak or progress tracking.

We may add, change or remove features over time. Some content and features are free; others require a paid subscription.


4. Health and wellness disclaimer

Please read this section carefully.

Contour offers general wellness and facial exercise content. It is not medical advice and is not a substitute for professional medical, dermatological or healthcare guidance.


5. Your account

Your account is created automatically on your device when you start using the App, so there are no login details or password for you to manage. Your account, plan and progress are tied to your device and, where you provide one, your email address. You are responsible for activity that takes place through the App on your device. If you have any questions about your account, contact us at lasheen@vividwalks.com.


6. Subscriptions, free trials and billing

6.1 Plans

We offer auto-renewing subscriptions to “Contour Pro”, currently including monthly, three-month and six-month plans. The price, billing period and any free trial are shown to you at the point of purchase. By subscribing you authorise the recurring charge described there.

6.2 How you are billed

6.3 Free trials

Where a free trial is offered, your subscription automatically converts to a paid subscription at the end of the trial unless you cancel before the trial ends. Any unused portion of a free trial is forfeited if you subscribe before it ends. We may limit free trials to one per person.

6.4 Automatic renewal

Subscriptions renew automatically for the same period at the then-current price unless you cancel. For iOS subscriptions, Apple charges your account within 24 hours before the end of the current period unless you turn off auto-renewal at least 24 hours before it ends. For Android subscriptions, Google charges your account in line with Google Play's renewal terms unless you turn off auto-renewal beforehand.

6.5 Cancelling

Cancelling stops future renewals. You keep access until the end of the period you have already paid for.

6.6 Price changes

We may change subscription prices. We will give you reasonable advance notice, and changes will only apply from your next renewal. If you do not agree, you can cancel before the change takes effect.


7. Refunds and your cancellation rights

7.1 Statutory cancellation right (UK)

As a consumer you normally have a 14-day “cooling-off” right to cancel a distance contract. However, because the Service gives you immediate access to digital content, you agree that:

This does not affect any of your other statutory rights (see section 8).

7.2 Refunds


8. Your consumer rights

Nothing in these Terms removes or limits your rights under UK consumer law, including the Consumer Rights Act 2015. Digital content we supply must be of satisfactory quality, fit for purpose and as described. If it is faulty, you may be entitled to a repair, replacement, price reduction or refund. For more information, contact your local Citizens Advice or visit citizensadvice.org.uk.


9. Intellectual property and your licence to use the Service

All content in the Service — including videos, routines, text, graphics, the Contour name and logo, and the App itself — is owned by us or our licensors and is protected by intellectual property laws.

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use the Service for your own personal, non-commercial use. You may not copy, record, redistribute, sell, publicly perform, reverse-engineer or create derivative works from our content, except as allowed by law.


10. Content you provide

If you submit content to the Service (for example progress notes, photos or your face scan, where applicable), you keep ownership of it. You grant us a licence to use it only as needed to provide the Service to you, as described in our Privacy Policy. You are responsible for content you submit and confirm you have the right to share it.


11. Acceptable use

You agree not to:

We may suspend or terminate your access if you breach these rules.


12. Third-party services

The Service relies on third parties such as Apple, Google and our technology providers, and may link to third-party content. We are not responsible for third-party services or their terms, and your use of them is at your own risk.


13. Availability and changes to the Service

We aim to keep the Service available but do not guarantee it will always be uninterrupted or error-free. We may suspend, withdraw or change parts of the Service, for example for maintenance or improvements. Where changes materially reduce a paid feature, we will act reasonably and in line with your consumer rights.


14. Limitation of liability

Nothing in these Terms limits or excludes our liability for:

Subject to that, we are not liable for losses that were not foreseeable, losses not caused by our breach, or business losses (the Service is for personal use). To the extent permitted by law, our total liability to you for any claim is limited to the amount you paid us in the 12 months before the claim arose.

This does not affect your statutory rights as a consumer.


15. Termination

You may stop using the Service and close your account at any time. We may suspend or end your access if you seriously or repeatedly breach these Terms, or where we are required to by law. Sections that by their nature should survive (including intellectual property, disclaimers, liability and governing law) continue to apply after termination.


16. Apple-specific terms (iOS users)

These terms apply where you download the App from the Apple App Store:


17. Governing law and jurisdiction

These Terms are governed by the law of England and Wales. Disputes are subject to the non-exclusive jurisdiction of the courts of England and Wales. If you live elsewhere in the UK, you may also bring proceedings in your local courts, and you keep the protection of mandatory consumer laws of your home country.


18. General


19. Contact

Vivid Walks Ltd (trading as Contour)
Email: lasheen@vividwalks.com